One of Toronto’s most recognizable commercial buildings—best known for its towering LED signage above Yonge-Dundas Square—is officially on the market with a $34.5 million price tag.
Located at 33 Dundas St. E., the 56,514 sq. ft. property sits on a high-traffic corner overlooking the newly renamed Sankofa Square, just steps from the TMU subway entrance. Originally built in 2004 as the short-lived Olympic Spirit Toronto, the building was later converted into broadcast studios for CityNews and Omni TV in 2009.
After 16 years, those media tenants vacated in early 2025—shortly after CP24 and BNN also left their longtime Queen West location—marking a shift in downtown Toronto’s media landscape.
What’s for Sale?
5 floors across 56,514 sq. ft.
Located on 0.19 acres
Annual property taxes: $402,056
Rooftop terrace with west-facing skyline views
While the listing highlights the building’s unmatched location in the heart of Toronto’s busiest pedestrian zone, there’s one major caveat: the iconic signage pylons are not included in the sale.
According to the listing, the signage is currently under a condominium registration application with the City of Toronto and is expected to be finalized in late 2026. Until then, Rogers will continue covering the signage’s operating costs.
With foot traffic, transit access, and high-visibility exposure at its doorstep, the building is likely to attract major commercial interest—though the $34.5M listing price will certainly narrow the field of buyers.
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