Only one real estate brand gives you that feeling. The feeling that you’re in the presence of the world’s best. The feeling that you’ve left the ordinary world and have arrived somewhere exceptional.
Only one network of agents represents the longest standing tastemaker in the world. One network that delivers the highest standard of service, designed to elevate you.
Beyond the beautiful properties and the personal touch of our agents only one brand can deliver a lifestyle that caters to you, and transforms you. With experiences that expand who you are and limitless possibilities to reach your full potential.
For those who seek an exceptional home and life, there is only Sotheby’s International Realty.
An Iconic Brand
Building on the centuries-long reputation of the preeminent auction house, the Sotheby’s International Realty brand is recognized globally. Our legacy of quality service and expertise is unmatched.
Brand Heritage
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name, building on its legacy by delivering unrivaled real estate services.
Brand Marketing
High-quality, richly illustrated, and engaging content delivered across multiple platforms inspires our global clients. Because
purveyors of fi ne art and possessions are equally passionate about their homes, we take pride in showcasing our properties
in ultra high-defi nition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey.
Social Media
We actively engage with online networks of people passionate about fine living. The Sotheby’s International Realty brand creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, WeChat, our very own Extraordinary Living blog, and Facebook, the top referring source of traffi c to sothebysrealty.com. Additionally, the Sotheby’s International Realty brand’s YouTube channel has more subscribers and video views than any other real estate brand.
Property Distribution
The exposure and worldwide reach of our listings is a crucial piece of what sets us apart from the rest of the industry. Our global property marketing partners include the most authoritative news, lifestyle, and financial voices, as well as real estate-centric websites. Additionally, once a home is showcased on sothebysrealty.com, it is exclusively marketed on more than 100 Sotheby’s International Realty affi liate websites around the world. Results are measured with a variety of analytics and reporting tools, which enable sales associates and clients to defi ne a marketing campaigns impact.
SIR Mobile
The Sotheby’s International Realty mobile app is the only luxury real estate app that serves properties in 72 countries. Experience homes on your mobile device like never before with immersive 3D property tours and our new augmented reality “shop the room” functionality. Customize the app to your local currency, unit of measure, and one of the available 18 languages.
A Global Connection
When a home is represented by the Sotheby’s International Realty brand, it is presented to a highly–qualifi ed global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in 72 countries worldwide, making Sotheby’s International Realty a truly global real estate brand.
A Unique Collaboration
Our alliance with Sotheby’s is our unique diff erence. The properties represented by our network are exclusively featured in Sotheby’s auction house marketing programs including high–profi le client events, showcases in the signature publications, and in digital newsletters and on sothebys.com
Media Partnerships
We partner with leading media powerhouses to deliver content to discerning audiences worldwide. Our partners’ cutting-edge innovation, strategic positioning, and international impact enable the Sotheby’s International Realty brand to successfully connect with a global clientele.
Targeted Advertising
With an emphasis on exclusivity, the Sotheby’s International Realty advertising plans are driven by a consumer-centric approach targeting potential homebuyers and sellers at all stages of the real estate journey. Our robust digital and print strategy is aimed at showcasing homes to highly-qualifi ed homebuyers.
sothebysrealty.com
The art of marketing a property is based on showcasing each home’s unique character. In 18 languages, our enhanced editorial approach on sothebysrealty.com enables millions of viewers to immerse themselves in our collection of 3D virtual reality tours, ultra high-definition videography, and high-resolution photography.
This content rich experience is more effective in driving prospective buyers to sothebysrealty.com and engaging them once they arrive.
Apple TV
The Sotheby’s International Realty Apple TV app is designed to fully immerse consumers. With our innovative app, homebuyers can discover Sotheby’s International Realty brand properties from the comfort of their living rooms. Unique to our app, users can explore our extraordinary off erings via lifestyle and amenities, and can highlight properties and recent searches.
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